Who is this Wordperson, anyway?
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Hi, my name is Margaret, and for almost 30 years now I've been helping people get their message across to their audiences.
My career started in advertising, and no matter what I do, I carry those principles with me. Those principles are:
My clients range from small businesses to provincial governments, and, while I'm based in Nova Scotia, I've successfully worked with clients all across Canada. Keep reading to learn a little bit more about how I can help you. |
Yes, I know SEO |
Proof'em, Dano! |
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Doing a website?
Writing for the web requires a slightly different technique than writing for printed media. The content needs to be short and to the point, because most web readers are only scanning, and it needs to include your key words without sounding like it's trying too hard. My most recent web project was for IMP Solutions through Modern Media. Take a look, then let's touch base on how I can help with yours. 
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Agh!
You've sweated and fought over every word in that document, raced to get the thing done to deadline...and there it is on page three: the dreaded typo. Spellcheck didn't catch it (because when you take the "L" out of "public" it's still a word). And you read it so many times you went blind to it. Now everyone is pointing fingers, trying to avoid the blame. There are two simple tricks to ensuring your work goes out typo-free:
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Radio Radio |
Blog Rolling |
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Poor radio. It's the Rodney Dangerfield of advertising.
Too often it winds up being thrown together in a hurry, with no love for the script and too much information crammed into 30 seconds. You don't need to spend a fortune to get a spot that stands out in a busy environment. You just need to let someone who knows what she's doing (cough cough) write a focused script for you. 
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Need some interesting content on your site to boost your inbound marketing, establish yourself as a leader in your field, connect people with your brand, and keep them coming back?
Let's talk. I can either be your blogger, or write a blogging/ social media style guide for your company that ensures all of your posts and updates sound on brand and consistent. Check out this site for a series of tourism blogs I did for Chukka Caribbean. 
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I'm a Green Monster
If the envelope I use to send something to you looks used, it is. My business may be small, but the way I choose to run it makes a big difference when it comes to being sustainable, Earth-friendly, and green.
First, my office is in my house. I burn no fossil fuels to get to work.
My house is heated with a heat pump and has a solar panel for hot water.
I rarely print paper and if I do, I ensure that it is shredded and recycled after I'm done with it. I'm the sort who pulls out the paperclips and staples to make sure the shredded paper isn't contaminated with metal. I also buy only 100% recycled paper for printing or anything else (think "bathroom.")
Once a year (or even less often) I take my dead batteries and empty toner cartridges to the reycling depot.
My whole office is set up on surge protectors and everything is powered down when work is done. Day's done, lights off.
When going to a meeting, I try to find the greenest way to get there. If possible, I'll walk or take public transit. Yes, that's me on the ferry. And when I get to the meeting, I'll be lugging my own mug (Earl Grey, black, thanks) and my laptop, because I won't print off the documents we're going to discuss, I'll read them on my screen.
I like to work with locally owned businesses that share my values.
How efficient is my house/office? Some garbage days it's hardly worth my while to put the trash at the curb, I make so little. This isn't my business policy--it's my life policy.
Workplace Health and Safety
While it's true that I'm a workplace of one, I go to great lengths to ensure health and safety for my employee (me). I provide her (me) with a gym membership to keep her (me) fit and strong. I also employ a snow removal service in the winter so she (I) don't slip and fall on the ice, or hurt herself/myself shovelling out the drive (I may be fit, but I'm not as young as I used to be). First aid supplies are always at hand in the office and I have carefully calibrated the desk to ensure it is ergonomically safe.
Social Equity
I believe in giving back. For the past four years, I've given my time to help Phoenix prepare their donor report, and I also participate in fundraising activities for the Bide Awhile Animal Shelter.
First, my office is in my house. I burn no fossil fuels to get to work.
My house is heated with a heat pump and has a solar panel for hot water.
I rarely print paper and if I do, I ensure that it is shredded and recycled after I'm done with it. I'm the sort who pulls out the paperclips and staples to make sure the shredded paper isn't contaminated with metal. I also buy only 100% recycled paper for printing or anything else (think "bathroom.")
Once a year (or even less often) I take my dead batteries and empty toner cartridges to the reycling depot.
My whole office is set up on surge protectors and everything is powered down when work is done. Day's done, lights off.
When going to a meeting, I try to find the greenest way to get there. If possible, I'll walk or take public transit. Yes, that's me on the ferry. And when I get to the meeting, I'll be lugging my own mug (Earl Grey, black, thanks) and my laptop, because I won't print off the documents we're going to discuss, I'll read them on my screen.
I like to work with locally owned businesses that share my values.
How efficient is my house/office? Some garbage days it's hardly worth my while to put the trash at the curb, I make so little. This isn't my business policy--it's my life policy.
Workplace Health and Safety
While it's true that I'm a workplace of one, I go to great lengths to ensure health and safety for my employee (me). I provide her (me) with a gym membership to keep her (me) fit and strong. I also employ a snow removal service in the winter so she (I) don't slip and fall on the ice, or hurt herself/myself shovelling out the drive (I may be fit, but I'm not as young as I used to be). First aid supplies are always at hand in the office and I have carefully calibrated the desk to ensure it is ergonomically safe.
Social Equity
I believe in giving back. For the past four years, I've given my time to help Phoenix prepare their donor report, and I also participate in fundraising activities for the Bide Awhile Animal Shelter.